How Our Promos Work

At Something Novel This Way, we are committed to shining a light on indie and small press authors. We understand the challenges you face in gaining visibility, and our mission is to connect your stories with readers eager for fresh and diverse voices through promotions on our newsletter and website.

Please note we do not accept books that feature harmful or hateful content. Additionally, we do not allow the use of AI-generated covers or writing. Books submitted to us must be in line with our guidelines or they will not be featured.

white and yellow flower on book page with four keys laying on the end of the page.
white and yellow flower on book page with four keys laying on the end of the page.
Promo Schedule

We post and send every promotion type to our subscribers once a month. Freebies go out the first week. Beta & ARCs go out the second week. Wide/Non-Amazon Recs go out the third week. And KU Recs go out the last week of the month.

Free Promos

Authors can submit their books to our website and newsletter for FREE. Newsletter promotional spots are capped at 10 (first come, first served). But website spots are unlimited (but the earlier you submit, the better).

Dedicated Book Blast - $4.99

Our Book Blast service gives you the chance to be the sole focus of our newsletter. You can choose to spotlight either a single book title or your entire backlist. This newsletter is sent to readers who have opted in to receive updates about books in your specific genre. Within this newsletter, you have complete freedom to promote your book(s) however you'd like. You can include things like:

  • Linking to playlists

  • Sharing excerpts

  • Explaining why you wrote the book, your inspirations, what sets it apart from other books in the genre, etc.

  • Any other promotional material you believe will resonate with potential readers.

The key benefits of the Book Blast service are:

  • You are the sole focus, allowing you to really showcase your work in a more personalized way.

  • Your message reaches readers who are already interested in your genre.

  • You have full control over the content and how you present your book(s).

Promotions Types

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Freebies

Have a perma-free book, a free book sale, a newsletter freebie or a free giveaway to promote? Get featured in Freebies.

woman reading and sitting beside table inside roomwoman reading and sitting beside table inside room
Beta Reads and ARCs

Looking to add new readers to your beta or ARC teams? Get your sign-up list spotlighted by us.

woman covering her face with book standing in front of green plantswoman covering her face with book standing in front of green plants
Recommendations

Showcase your Kindle Unlimited and Wide books to our subscribers in Recommendations.

white ceramic mug on white bookwhite ceramic mug on white book
Book Blast Weekends

If you're interested in our Book Blast service, nab one of our limited open slots. Features happen every Saturday & Sunday.